LU|CA
Custom greeting card line designed in collaboration with the store’s owner and Creative Director, Laura Lugo. San Juan, Puerto Rico
Project Partners: LU|CA; San Juan, Puerto Rico
Role: Art Director
Card Details
As Laura prepared to open her curated design shop in Old San Juan, we talked about having a unique line of greeting cards for her customers to purchase. The cards were a mix of simple cut out designs conveying clever messaging with a distinctly puertorrican flavor. The line was launched for Valentine’s Day 2014. The set included XOXO’s, I <3 U and Oops!
with beauty comes gratitude
Eventually LU|CA asked to have cards year round. Thank you cards that wrote out the “Spanglish” version of the cards was integrated into the line.
and failure!
Mother’s day cards were produced in a VERY small batch. All of the cards were prepared in small batches and were the result of many hours of testing and prototyping to get the cuts right. Failure breeds success.
