Wella Color Touch Demo Book

The challenge from the client was to present a variety of interactive elements into a cohesive kit to present the new coloring system from Wella. Each feature worth highlighting had fabric, hair switches and a spinning wheel to help communicate the benefits of the new product. Inspiration was taken from children’s books that prompt you to play with the 3D features in order to learn.

Creative Director: Jeff Wallace
Designers: Lisa Semidey, Cristina Ortega
Client: DeVries Public Relations